SOPI BAKERY has established a brand persona based on a virtual character named 'SOPI' to embody the brand's identity. The name 'SOPI’, derived from the word 'sophisticated,' emphasizes the delicate and comfortable aspects of the brand, as indicated by its meaning. The bakery offers pastry products created by a certified baker who obtained their qualifications from Le Cordon Bleu, a world-renowned pastry and baking education institution originally established in Paris, France.

The bakery places a strong emphasis on carefully selected baking ingredients as the foundation of good taste, as well as on the virtual character 'SOPI,' who possesses skilled baking abilities.