Burger Why Not
Burger Why Not
Burger Why Not
An identity to question the stereotype about burgers
An identity to question the stereotype about burgers
An identity to question the stereotype about burgers

Process

Burger Why Not questions the industry's norms of standardization and lower quality of burger places, aiming to elevate every aspect of the burger experience beyond the conventional. In an endeavor to redefine the dining experience, our focus extends beyond merely serving burgers. 

Burger Why Not believes in the holistic influence of quality ingredients, friendly service, the perfect music, and a welcoming space โ€” all of which play a crucial role in creating an unparalleled atmosphere. 

Services

Brand Strategy

Visual Identity

Brand Applications

All Works

ํ”„๋กœ์ ํŠธ ์˜๋ขฐ ๋ฐ ๋ฌธ์˜์„œ๋ฅผ ์ „๋‹ฌํ•ด ์ฃผ์‹œ๋ฉด 1-2์ผ ๋‚ด์— ํšŒ์‹ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

Let's start a Conversation

ํ”„๋กœ์ ํŠธ ์˜ˆ์‚ฐ

Approximate Budget Range

ํ”„๋กœ์ ํŠธ ์˜๋ขฐ ๋ฐ ๋ฌธ์˜์„œ๋ฅผ ์ „๋‹ฌํ•ด ์ฃผ์‹œ๋ฉด 1-2์ผ ๋‚ด์— ํšŒ์‹ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

Let's start a Conversation

ํ”„๋กœ์ ํŠธ ์˜ˆ์‚ฐ

Approximate Budget Range

ํ”„๋กœ์ ํŠธ ๋ฌธ์˜์„œ๋ฅผ ์ „๋‹ฌํ•ด ์ฃผ์‹œ๋ฉด 1-2์ผ ๋‚ด์— ํšŒ์‹ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

Let's start a Conversation

ํ”„๋กœ์ ํŠธ ์˜ˆ์‚ฐ

Approximate Budget Range

Introduction

Every brand begins with hope. But markets are unforgiving and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We donโ€™t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

๋ชจ๋“  ์‚ฌ์—…์˜ ์‹œ์ž‘์—๋Š” ํฌ๋ง์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ํ˜„์‹ค์€ ๋ƒ‰์ •ํ•˜๊ณ , ์‹œ์žฅ์€ ์น˜์—ดํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ ํฌ๋ง์ด ๊บพ์ด์ง€ ์•Š๋„๋ก ๊ตฌ์ฒด์ ์ธ ์ „๋žต๊ณผ ๊ฐ๊ฐ์ ์ธ ๊ฒฐ๊ณผ๋ฌผ๋กœ ๋ธŒ๋žœ๋“œ๊ฐ€ ์‚ด์•„๋‚จ๊ณ , ์‚ด์•„๊ฐˆ ์ˆ˜ ์žˆ๋„๋ก ๋•์Šต๋‹ˆ๋‹ค. ์ŠคํŠœ๋””์˜ค๋ Œ์ฆˆ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์ผํšŒ์„ฑ ์„ฑ์žฅ์„ ๋ชฉํ‘œ๋กœ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ •๊ธฐ์ ์ธ ์ ๊ฒ€๊ณผ ๊ธด๋ฐ€ํ•œ ๊ด€๊ณ„ ์†์—์„œ, ํด๋ผ์ด์–ธํŠธ์™€ ํ•จ๊ป˜ ์„ฑ์žฅํ•ฉ๋‹ˆ๋‹ค.

Introduction

Every brand begins with hope. But markets are unforgiving and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We donโ€™t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

๋ชจ๋“  ์‚ฌ์—…์˜ ์‹œ์ž‘์—๋Š” ํฌ๋ง์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ํ˜„์‹ค์€ ๋ƒ‰์ •ํ•˜๊ณ , ์‹œ์žฅ์€ ์น˜์—ดํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ ํฌ๋ง์ด ๊บพ์ด์ง€ ์•Š๋„๋ก ๊ตฌ์ฒด์ ์ธ ์ „๋žต๊ณผ ๊ฐ๊ฐ์ ์ธ ๊ฒฐ๊ณผ๋ฌผ๋กœ ๋ธŒ๋žœ๋“œ๊ฐ€ ์‚ด์•„๋‚จ๊ณ , ์‚ด์•„๊ฐˆ ์ˆ˜ ์žˆ๋„๋ก ๋•์Šต๋‹ˆ๋‹ค. ์ŠคํŠœ๋””์˜ค๋ Œ์ฆˆ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์ผํšŒ์„ฑ ์„ฑ์žฅ์„ ๋ชฉํ‘œ๋กœ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ •๊ธฐ์ ์ธ ์ ๊ฒ€๊ณผ ๊ธด๋ฐ€ํ•œ ๊ด€๊ณ„ ์†์—์„œ, ํด๋ผ์ด์–ธํŠธ์™€ ํ•จ๊ป˜ ์„ฑ์žฅํ•ฉ๋‹ˆ๋‹ค.

Introduction

Every brand begins with hope. But markets are unforgiving and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We donโ€™t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

๋ชจ๋“  ์‚ฌ์—…์˜ ์‹œ์ž‘์—๋Š” ํฌ๋ง์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ํ˜„์‹ค์€ ๋ƒ‰์ •ํ•˜๊ณ , ์‹œ์žฅ์€ ์น˜์—ดํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ ํฌ๋ง์ด ๊บพ์ด์ง€ ์•Š๋„๋ก ๊ตฌ์ฒด์ ์ธ ์ „๋žต๊ณผ ๊ฐ๊ฐ์ ์ธ ๊ฒฐ๊ณผ๋ฌผ๋กœ ๋ธŒ๋žœ๋“œ๊ฐ€ ์‚ด์•„๋‚จ๊ณ , ์‚ด์•„๊ฐˆ ์ˆ˜ ์žˆ๋„๋ก ๋•์Šต๋‹ˆ๋‹ค. ์ŠคํŠœ๋””์˜ค๋ Œ์ฆˆ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์ผํšŒ์„ฑ ์„ฑ์žฅ์„ ๋ชฉํ‘œ๋กœ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ •๊ธฐ์ ์ธ ์ ๊ฒ€๊ณผ ๊ธด๋ฐ€ํ•œ ๊ด€๊ณ„ ์†์—์„œ, ํด๋ผ์ด์–ธํŠธ์™€ ํ•จ๊ป˜ ์„ฑ์žฅํ•ฉ๋‹ˆ๋‹ค.