Brand identity renewal project for SLON HAIR, located near Gangnam Station in Seoul. SLON is a compound word combining "Slow" and "One," which conveys the meaning of taking slow but thoughtful steps, focusing solely on one's true essence.

Through this brand renewal, SLON HAIR has adopted the slogan ‘Slow Steps, One Beauty.’ This represents the brand’s commitment to pursuing sustainable beauty with sincerity and empathy, going beyond simply meeting functional needs.