Code:Graphy
Code:Graphy
Code:Graphy
Dynamic identity proposal for one of the biggest Gen-Z apparel brands in Korea
Dynamic identity proposal for one of the biggest Gen-Z apparel brands in Korea
Dynamic identity proposal for one of the biggest Gen-Z apparel brands in Korea

Process

Code:Graphy is a brand that reinterprets core codes from various cultures and visually represents them. In this brand renewal proposal, we aimed to establish a cohesive brand identity that unifies the main logo, which currently lacks distinct meaning or storytelling, and the sporadically used sub-logos. 

Through this identity renewal proposal process, our goal was to foster a long-lasting and consistent image for Code:Graphy, positioning it as a conceptually strong brand that aspires to grow, as reflected in this project proposal.

Services

Brand Strategy

Visual Identity

Brand Applications

All Works