Code:Graphy
Code:Graphy
Code:Graphy
Dynamic identity proposal for one of the biggest Gen-Z apparel brands in Korea
Dynamic identity proposal for one of the biggest Gen-Z apparel brands in Korea
Dynamic identity proposal for one of the biggest Gen-Z apparel brands in Korea

Process

Code:Graphy is a brand that reinterprets core codes from various cultures and visually represents them. In this brand renewal proposal, we aimed to establish a cohesive brand identity that unifies the main logo, which currently lacks distinct meaning or storytelling, and the sporadically used sub-logos. 

Through this identity renewal proposal process, our goal was to foster a long-lasting and consistent image for Code:Graphy, positioning it as a conceptually strong brand that aspires to grow, as reflected in this project proposal.

Services

Brand Strategy

Visual Identity

Brand Applications

All Works

ํ”„๋กœ์ ํŠธ ์˜๋ขฐ ๋ฐ ๋ฌธ์˜์„œ๋ฅผ ์ „๋‹ฌํ•ด ์ฃผ์‹œ๋ฉด 1-2์ผ ๋‚ด์— ํšŒ์‹ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

Let's start a Conversation

๊ฐ€์šฉ ์˜ˆ์‚ฐ ๋ฒ”์œ„

Approximate Budget Range

ํ”„๋กœ์ ํŠธ ์˜๋ขฐ ๋ฐ ๋ฌธ์˜์„œ๋ฅผ ์ „๋‹ฌํ•ด ์ฃผ์‹œ๋ฉด 1-2์ผ ๋‚ด์— ํšŒ์‹ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

Let's start a Conversation

๊ฐ€์šฉ ์˜ˆ์‚ฐ ๋ฒ”์œ„

Approximate Budget Range

ํ”„๋กœ์ ํŠธ ๋ฌธ์˜์„œ๋ฅผ ์ „๋‹ฌํ•ด ์ฃผ์‹œ๋ฉด 1-2์ผ ๋‚ด์— ํšŒ์‹ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.

Let's start a Conversation

๊ฐ€์šฉ ์˜ˆ์‚ฐ ๋ฒ”์œ„

Approximate Budget Range

Introduction

Every brand begins with hope. But markets are unforgivingโ€”and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We donโ€™t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

๋ชจ๋“  ์‚ฌ์—…์˜ ์‹œ์ž‘์—๋Š” ํฌ๋ง์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ํ˜„์‹ค์€ ๋ƒ‰์ •ํ•˜๊ณ , ์‹œ์žฅ์€ ์น˜์—ดํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ ํฌ๋ง์ด ๊บพ์ด์ง€ ์•Š๋„๋ก ๊ตฌ์ฒด์ ์ธ ์ „๋žต๊ณผ ๊ฐ๊ฐ์ ์ธ ๊ฒฐ๊ณผ๋ฌผ๋กœ ๋ธŒ๋žœ๋“œ๊ฐ€ ์‚ด์•„๋‚จ๊ณ , ์‚ด์•„๊ฐˆ ์ˆ˜ ์žˆ๋„๋ก ๋•์Šต๋‹ˆ๋‹ค. ์ŠคํŠœ๋””์˜ค๋ Œ์ฆˆ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์ผํšŒ์„ฑ ์„ฑ์žฅ์„ ๋ชฉํ‘œ๋กœ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ •๊ธฐ์ ์ธ ์ ๊ฒ€๊ณผ ๊ธด๋ฐ€ํ•œ ๊ด€๊ณ„ ์†์—์„œ, ํด๋ผ์ด์–ธํŠธ์™€ ํ•จ๊ป˜ ์„ฑ์žฅํ•ฉ๋‹ˆ๋‹ค.

Introduction

Every brand begins with hope. But markets are unforgivingโ€”and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We donโ€™t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

๋ชจ๋“  ์‚ฌ์—…์˜ ์‹œ์ž‘์—๋Š” ํฌ๋ง์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ํ˜„์‹ค์€ ๋ƒ‰์ •ํ•˜๊ณ , ์‹œ์žฅ์€ ์น˜์—ดํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ ํฌ๋ง์ด ๊บพ์ด์ง€ ์•Š๋„๋ก ๊ตฌ์ฒด์ ์ธ ์ „๋žต๊ณผ ๊ฐ๊ฐ์ ์ธ ๊ฒฐ๊ณผ๋ฌผ๋กœ ๋ธŒ๋žœ๋“œ๊ฐ€ ์‚ด์•„๋‚จ๊ณ , ์‚ด์•„๊ฐˆ ์ˆ˜ ์žˆ๋„๋ก ๋•์Šต๋‹ˆ๋‹ค. ์ŠคํŠœ๋””์˜ค๋ Œ์ฆˆ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์ผํšŒ์„ฑ ์„ฑ์žฅ์„ ๋ชฉํ‘œ๋กœ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ •๊ธฐ์ ์ธ ์ ๊ฒ€๊ณผ ๊ธด๋ฐ€ํ•œ ๊ด€๊ณ„ ์†์—์„œ, ํด๋ผ์ด์–ธํŠธ์™€ ํ•จ๊ป˜ ์„ฑ์žฅํ•ฉ๋‹ˆ๋‹ค.

Introduction

Every brand begins with hope. But markets are unforgivingโ€”and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We donโ€™t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

๋ชจ๋“  ์‚ฌ์—…์˜ ์‹œ์ž‘์—๋Š” ํฌ๋ง์ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ํ˜„์‹ค์€ ๋ƒ‰์ •ํ•˜๊ณ , ์‹œ์žฅ์€ ์น˜์—ดํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๊ทธ ํฌ๋ง์ด ๊บพ์ด์ง€ ์•Š๋„๋ก ๊ตฌ์ฒด์ ์ธ ์ „๋žต๊ณผ ๊ฐ๊ฐ์ ์ธ ๊ฒฐ๊ณผ๋ฌผ๋กœ ๋ธŒ๋žœ๋“œ๊ฐ€ ์‚ด์•„๋‚จ๊ณ , ์‚ด์•„๊ฐˆ ์ˆ˜ ์žˆ๋„๋ก ๋•์Šต๋‹ˆ๋‹ค. ์ŠคํŠœ๋””์˜ค๋ Œ์ฆˆ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์ผํšŒ์„ฑ ์„ฑ์žฅ์„ ๋ชฉํ‘œ๋กœ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ •๊ธฐ์ ์ธ ์ ๊ฒ€๊ณผ ๊ธด๋ฐ€ํ•œ ๊ด€๊ณ„ ์†์—์„œ, ํด๋ผ์ด์–ธํŠธ์™€ ํ•จ๊ป˜ ์„ฑ์žฅํ•ฉ๋‹ˆ๋‹ค.