



Process
Code:Graphy is a brand that reinterprets core codes from various cultures and visually represents them. In this brand renewal proposal, we aimed to establish a cohesive brand identity that unifies the main logo, which currently lacks distinct meaning or storytelling, and the sporadically used sub-logos.
Through this identity renewal proposal process, our goal was to foster a long-lasting and consistent image for Code:Graphy, positioning it as a conceptually strong brand that aspires to grow, as reflected in this project proposal.
Services
Brand Strategy
Visual Identity
Brand Applications
































All Works
Introduction
Every brand begins with hope. But markets are unforgivingโand competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We donโt chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.
๋ชจ๋ ์ฌ์ ์ ์์์๋ ํฌ๋ง์ด ์์ต๋๋ค. ๊ทธ๋ฌ๋ ํ์ค์ ๋์ ํ๊ณ , ์์ฅ์ ์น์ดํฉ๋๋ค. ์ฐ๋ฆฌ๋ ๊ทธ ํฌ๋ง์ด ๊บพ์ด์ง ์๋๋ก ๊ตฌ์ฒด์ ์ธ ์ ๋ต๊ณผ ๊ฐ๊ฐ์ ์ธ ๊ฒฐ๊ณผ๋ฌผ๋ก ๋ธ๋๋๊ฐ ์ด์๋จ๊ณ , ์ด์๊ฐ ์ ์๋๋ก ๋์ต๋๋ค. ์คํ๋์ค๋ ์ฆ๋ ๋ธ๋๋์ ์ผํ์ฑ ์ฑ์ฅ์ ๋ชฉํ๋ก ํ์ง ์์ต๋๋ค. ์ ๊ธฐ์ ์ธ ์ ๊ฒ๊ณผ ๊ธด๋ฐํ ๊ด๊ณ ์์์, ํด๋ผ์ด์ธํธ์ ํจ๊ป ์ฑ์ฅํฉ๋๋ค.
Studio Lens
Introduction
Every brand begins with hope. But markets are unforgivingโand competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We donโt chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.
๋ชจ๋ ์ฌ์ ์ ์์์๋ ํฌ๋ง์ด ์์ต๋๋ค. ๊ทธ๋ฌ๋ ํ์ค์ ๋์ ํ๊ณ , ์์ฅ์ ์น์ดํฉ๋๋ค. ์ฐ๋ฆฌ๋ ๊ทธ ํฌ๋ง์ด ๊บพ์ด์ง ์๋๋ก ๊ตฌ์ฒด์ ์ธ ์ ๋ต๊ณผ ๊ฐ๊ฐ์ ์ธ ๊ฒฐ๊ณผ๋ฌผ๋ก ๋ธ๋๋๊ฐ ์ด์๋จ๊ณ , ์ด์๊ฐ ์ ์๋๋ก ๋์ต๋๋ค. ์คํ๋์ค๋ ์ฆ๋ ๋ธ๋๋์ ์ผํ์ฑ ์ฑ์ฅ์ ๋ชฉํ๋ก ํ์ง ์์ต๋๋ค. ์ ๊ธฐ์ ์ธ ์ ๊ฒ๊ณผ ๊ธด๋ฐํ ๊ด๊ณ ์์์, ํด๋ผ์ด์ธํธ์ ํจ๊ป ์ฑ์ฅํฉ๋๋ค.
Studio Lens
Introduction
Every brand begins with hope. But markets are unforgivingโand competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We donโt chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.
๋ชจ๋ ์ฌ์ ์ ์์์๋ ํฌ๋ง์ด ์์ต๋๋ค. ๊ทธ๋ฌ๋ ํ์ค์ ๋์ ํ๊ณ , ์์ฅ์ ์น์ดํฉ๋๋ค. ์ฐ๋ฆฌ๋ ๊ทธ ํฌ๋ง์ด ๊บพ์ด์ง ์๋๋ก ๊ตฌ์ฒด์ ์ธ ์ ๋ต๊ณผ ๊ฐ๊ฐ์ ์ธ ๊ฒฐ๊ณผ๋ฌผ๋ก ๋ธ๋๋๊ฐ ์ด์๋จ๊ณ , ์ด์๊ฐ ์ ์๋๋ก ๋์ต๋๋ค. ์คํ๋์ค๋ ์ฆ๋ ๋ธ๋๋์ ์ผํ์ฑ ์ฑ์ฅ์ ๋ชฉํ๋ก ํ์ง ์์ต๋๋ค. ์ ๊ธฐ์ ์ธ ์ ๊ฒ๊ณผ ๊ธด๋ฐํ ๊ด๊ณ ์์์, ํด๋ผ์ด์ธํธ์ ํจ๊ป ์ฑ์ฅํฉ๋๋ค.
Studio Lens