Founded in 2019 by Danish streetwear enthusiast Tobias Billetoft and Korean fashion designer Sangchan Lee, HGBB Studio is a Denmark-based brand that merges Scandinavian aesthetics with Asian culture. The brand focuses on creating balanced collections that combine the refined structure of tailored silhouettes with the relaxed vibe of streetwear.

At this pop-up event, Sangchan Lee of HGBB will personally engage with attendees and showcase HGBB Studio’s 24FW collection alongside exclusive collaborative pieces with 8DIVISION. The event will also feature finely crafted wooden furniture by EAEA Studio and artist Kyeon Byung Hwi, motion graphics by STUDIO LENS that reflect the 24FW concept, and catering by CAPPY Seoul, offering specialty coffee from Copenhagen-based roastery Prolog.