Wave is a women's clothing line distributed by Code:Graphy, a leading casual apparel brand in Korea. They discovered that Code:Graphy was primarily viewed as a contemporary brand, focused on men's clothing, and lacked a core identity system to distinguish itself in a market full of strong brands.

The goal was to expand the target audience to include women and to reinforce the brand identity with significant impact. With that in mind, Studio Lens teamed up with Code:Graphy to bring a new perspective to the brand and suggested a new possibility by adopting a fresh point of view on visual identity.