MOVEMENT ITAEWON seeks to break away from the standardized styles prevalent in the rapidly growing photo booth industry. As its first step, the newly opened MOVEMENT Itaewon location aims to engage with customers through a distinctive style, setting it apart from other players in the market. The venue features vintage high-end cars and matte metallic materials, while its façade is adorned with vibrant motion graphics, enhancing the visual impact.

The five different motion graphics displayed on the exterior play a crucial role in both directly and indirectly communicating the brand’s core message—'MOVEMENT'—which functions as both the brand name and its central theme. These visuals convey the energy of the younger generation, the harmony with the vibrant local scene, and the brand's forward momentum.