Process
AMIN EWHA, a brand identity renewal project, revolves around a Mediterranean food establishment that has been serving the Ewha Womans University area for a decade. Initially focusing on salads, the restaurant has evolved over time to introduce a variety of new dishes centered around Mediterranean home cooking.
Prior to the makeover of the original Ewha location, Studio Lens undertook a brand renewal for the second branch, AMIN YEONNAM, in 2023. This renewal positioned the AMIN brand at the heart of the Ewha branch's identity transformation, leveraging the rich legacy of the original outlet to forge a new path forward.
Services
Brand Strategy
Visual Identity
Brand Applications
All Works