Every day, we experience a myriad of emotions. Our feelings, capable of coexisting even in the briefest of moments. Amidst the diverse emotions we encounter daily, HUIBI aims to spotlight the joys and sorrows individuals face, and endeavors to translate these elements into its clothing line with a unique brand perspective.

Studio Lens has been instrumental in developing HUIBI's brand identity. Prior to the launch of the official collection, we engaged in a series of small-scale collaborations. In every project, our goal is to observe meticulously and express vividly. This ethos is intuitively symbolized by the Studio Lens logo, representing the retina. This symbol has been prominently utilized as the main graphic element in the collection.