OX Highball Bar was a case that required rebranding due to its previous challenging naming and inconsistent visuals. Studio Lens goes beyond simply improving the brand's verbal and visual aspects and provides OXHB with a specific concept that competitors have not yet occupied.

OX Highball Bar carries the word 'OX' in its name, representing choices. Paradoxically, it seeks to alleviate the fatigue of constant decision-making and bring comfort to our hearts, encouraging us to enjoy together. Various types of Highball drinks, created exclusively by OX, embody the brand's identity and uplift the visitors. This branding project focused on developing the brand's unique visual identity, centered around the keywords 'choice' and 'liberation/freedom'.