Munumi is a cafe that serves cakes based on various textures and colorful colors with drinks. Located in Suyu-dong, Gangbuk-gu, Seoul, the venue has become an attractive cafe for dessert-loving consumers as it has been developed based on the thick texture of the cheese and a variety of cakes that are enjoyable to see.

In addition, Munumi has grown into a cafe that is recognized by customers with newly developed cakes with attention to detail and an attitude to greet customers with a comfortable atmosphere like home. The venue is already famous for its extraordinary taste, fantasy-like texture, and various colors. However, in this project, the focal point was carried out in the direction of renewal to redefine brand identity and enhance the consistent brand experience (BX) to expand Munumi's business and strengthen its expertise.