Through this brand identity renewal, Maccaron aims to reposition itself beyond merely a platform for distributing products. We strive to understand each consumer's unique preferences and suggest lifestyles that cater to them.

Additionally, this project targets solidifying Maccaron's stance as a forerunner in K-Beauty, reinforcing its brand identity across the board. The core objective is to provide customers with a more profound brand experience, further establishing its position in the market.