Linkage Burger
Linkage Burger
Linkage Burger
An identity to spotlight the link and connection between people
An identity to spotlight the link and connection between people
An identity to spotlight the link and connection between people

Process

Located in quiet Yeonhui-dong, Linkage Burger is a store that kindly delivers the value of connection with a burger with fresh ingredients for neighbors and visitors to Yeonhui-dong. Linkage Burger aims for a comfortable atmosphere that customers can easily visit and constantly think about how local stores could be “linked” and "connected" with customers through a couple of things: burger, which is a food that is easily accessible in everyday life, and local atmosphere resembling that of local U.S store.

Not only of a comfortable atmosphere in the quiet Yeonhui district, but also with a taste that continuously comes to people’s minds after visiting, the venue could find a “linkage” with people. The name of the Linkage Burger comes from the phrase 'Let's Link' among American slang. As the name suggests, Linkage Burger looks forward to being 'connected' with more people in the future.

Services

Brand Strategy

Visual Identity

Brand Applications

All Works