AAA is a channel that aims to connect Korea and China through subculture. Rather than relying solely on trendy music or flashy fashion, AAA focuses on the attitude and thoughts of young people towards culture in other Asian countries, emphasizing the essence of subculture. Through this, AAA aims to unify Asian subcultures into one.

Studio Lens has established a design system that visually represents the values pursued by AAA. Through this project, the goal was to clearly define the direction of AAA's integration of Asian subcultures and visually convey the brand's values and identity.