Journal

Toshihiro Katayama

Kinetic Energy and Rhythm

"The result of his experiments always demands scrutiny and the study is always rewarding. So much graphic work is ephemeral, but Toshi’s graphic work can be lived with. The second look always reveals more and the third more again."

Toshihiro Katayama (1928-2013) was a pioneer in postwar Japanese design who played a significant role in shaping modern graphic design both in Japan and internationally. Born in Osaka, Katayama began his career in Japan, influenced by his father, designer Hiromine Katayama. 

After his early successes, which included winning the silver medal at the Tokyo Art Directors Club in 1959, he expanded his career overseas, first moving to Switzerland and later to the United States. Katayama’s work encompassed a wide array of mediums, including graphic design, painting, sculpture, and large-scale environmental spatial works. His unique design style, often described as kinetic and rhythmically structured, reflected influences from modern jazz and the studies of Josef Albers. 

He applied this aesthetic across various disciplines, creating a visual language that emphasized movement, space, and texture. This approach led to collaborations with renowned clients such as Geigy AG, Nikon, and Harvard University, where he also served as a faculty member for 30 years and was director from 1990 to 1995.

His influence and contributions to the design community were recognized internationally, notably through exhibitions supported by AIGA at the Institute of Graphic Arts Gallery in New York and in Toronto. His work broke boundaries, merging different artistic disciplines and transcending traditional definitions of graphic design. Katayama is remembered as a multi-dimensional creative force who constantly redefined the possibilities of spatial art and design, leaving a lasting impact on both Japanese and global design cultures.

Source

Design Reviewed, Canada Modern, Musashino Art University Museum

Introduction

Every brand begins with hope. But markets are unforgiving—and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We don’t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

모든 사업의 시작에는 희망이 있습니다. 그러나 현실은 냉정하고, 시장은 치열합니다. 우리는 그 희망이 꺾이지 않도록 구체적인 전략과 감각적인 결과물로 브랜드가 살아남고, 살아갈 수 있도록 돕습니다. 스튜디오렌즈는 브랜드의 일회성 성장을 목표로 하지 않습니다. 정기적인 점검과 긴밀한 관계 속에서, 클라이언트와 함께 성장합니다.

Introduction

Every brand begins with hope. But markets are unforgiving—and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We don’t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

모든 사업의 시작에는 희망이 있습니다. 그러나 현실은 냉정하고, 시장은 치열합니다. 우리는 그 희망이 꺾이지 않도록 구체적인 전략과 감각적인 결과물로 브랜드가 살아남고, 살아갈 수 있도록 돕습니다. 스튜디오렌즈는 브랜드의 일회성 성장을 목표로 하지 않습니다. 정기적인 점검과 긴밀한 관계 속에서, 클라이언트와 함께 성장합니다.

Introduction

Every brand begins with hope. But markets are unforgiving—and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We don’t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

모든 사업의 시작에는 희망이 있습니다. 그러나 현실은 냉정하고, 시장은 치열합니다. 우리는 그 희망이 꺾이지 않도록 구체적인 전략과 감각적인 결과물로 브랜드가 살아남고, 살아갈 수 있도록 돕습니다. 스튜디오렌즈는 브랜드의 일회성 성장을 목표로 하지 않습니다. 정기적인 점검과 긴밀한 관계 속에서, 클라이언트와 함께 성장합니다.