Journal

Niki Nakayama

Kuyashii

One of the World's Only Female Kaiseki Chefs

"Chef's Table" on Netflix, there is an amazing Japanese idea called Kuyashii from the talented Chef Niki Nakayama. She mentioned how Kuyashii motivated her to achieve success in the cooking world, which is mostly run by men. She mentioned how Kuyashii motivated her to achieve success in the cooking world, which is mostly run by men.

She says: “In Japanese there’s this word called Kuyashii, which is when somebody puts you down or says you can’t do something and you have this burning desire to prove them wrong. Earlier in my career I felt a lot of motivation from that.” Adopting Kuyashii means transforming the deep irritation from naysayers into a driving force for achievement. It's about channeling the desire to prove wrong those who say, "That's impossible." Kuyashii also captures a profound sense of frustration, akin to saying, "this is utterly disappointing" in English. 

However, essentially, Niki Nakayama embraces it in the spirit of: "this is disappointing, but now I'm even more determined to turn things around." No matter how you interpret it, having Kuyashii in your toolkit could be beneficial.

Source

Law weekly, Eater LA

Introduction

Every brand begins with hope. But markets are unforgiving—and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We don’t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

모든 사업의 시작에는 희망이 있습니다. 그러나 현실은 냉정하고, 시장은 치열합니다. 우리는 그 희망이 꺾이지 않도록 구체적인 전략과 감각적인 결과물로 브랜드가 살아남고, 살아갈 수 있도록 돕습니다. 스튜디오렌즈는 브랜드의 일회성 성장을 목표로 하지 않습니다. 정기적인 점검과 긴밀한 관계 속에서, 클라이언트와 함께 성장합니다.

Introduction

Every brand begins with hope. But markets are unforgiving—and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We don’t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

모든 사업의 시작에는 희망이 있습니다. 그러나 현실은 냉정하고, 시장은 치열합니다. 우리는 그 희망이 꺾이지 않도록 구체적인 전략과 감각적인 결과물로 브랜드가 살아남고, 살아갈 수 있도록 돕습니다. 스튜디오렌즈는 브랜드의 일회성 성장을 목표로 하지 않습니다. 정기적인 점검과 긴밀한 관계 속에서, 클라이언트와 함께 성장합니다.

Introduction

Every brand begins with hope. But markets are unforgiving—and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We don’t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

모든 사업의 시작에는 희망이 있습니다. 그러나 현실은 냉정하고, 시장은 치열합니다. 우리는 그 희망이 꺾이지 않도록 구체적인 전략과 감각적인 결과물로 브랜드가 살아남고, 살아갈 수 있도록 돕습니다. 스튜디오렌즈는 브랜드의 일회성 성장을 목표로 하지 않습니다. 정기적인 점검과 긴밀한 관계 속에서, 클라이언트와 함께 성장합니다.