Colorful & Humanistic Touch

Hiroshi Ohchi was a celebrated Japanese designer renowned for his playful and imaginative poster and packaging designs, which often featured vibrant colors, simple geometric forms, and charming depictions of humanistic elements. He began his design career by completing a design course at the Tokyo Academy of Fine Arts in 1938 while simultaneously working in the advertising department of Aji-No-Moto Co. His early career saw him directing advertising efforts for several firms, later taking a role with the Army during 1941-1942, and eventually being appointed director of the arts and crafts section at the Japan Export Corporation in 1945.

Ohchi's work garnered international acclaim when it was featured in the publication "Modern Publicity" in 1953, which introduced his distinct style to the European market. His international recognition led to numerous prestigious commissions, including cover designs for German design magazines like Gebrauchsgraphik and Graphik – Werbung + Formgebung, as well as the International Poster Annual in New York. Ohchi's designs, with their bright colors and engaging human elements, reflected a unique combination of Japanese sensibility with global appeal, making him an influential figure in mid-20th century design and a testament to the importance of creativity in branding.