Journal

Abe Chitose

Sacai

“I’ve always thought that a collection is a balance of betrayal and stability.”

At the age of 11, Chitose Abe was inspired to pursue a career in fashion design after seeing Issey Miyake in a TV commercial. She later studied fashion in her hometown, Nagoya, and went on to work as a pattern designer for Comme des Garçons, a pioneer in avant-garde fashion, for eight years. During this time, she collaborated on Junya Watanabe's personal label with fellow designer Junichi Abe (the founder of Kolor), whom she later married. After her marriage, Chitose took a break from her career to focus on raising her child. However, with her husband's encouragement, she eventually began working on her own brand, Sacai.

Starting with just five knit pieces, Sacai quickly sold out at the renowned Japanese store Beams, gaining recognition from buyers and the press without any traditional media promotion. Despite the brand's rapid growth, Chitose Abe has always been guided by the concept of 'hybrid.' Sacai is known for its innovative technique of layering materials with varying textures, deconstructing garments, and combining them into a single piece. The brand's collaborations have extended beyond fashion to partnerships with companies like Nike, Dr. Martens, Mercedes AMG, and KAWS.

Abe's unique approach to combining silhouettes, materials, and diverse collaborations continues to define Sacai. Her vision of creating something different has not only sustained but strengthened Sacai's values over time, building an archive that keeps audiences eager for each new season's designs.

Source

SSENSE, Tokyoweekender, The Gentlewoman, SSENSE, Interview Magazine

Introduction

Every brand begins with hope. But markets are unforgiving—and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We don’t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

모든 사업의 시작에는 희망이 있습니다. 그러나 현실은 냉정하고, 시장은 치열합니다. 우리는 그 희망이 꺾이지 않도록 구체적인 전략과 감각적인 결과물로 브랜드가 살아남고, 살아갈 수 있도록 돕습니다. 스튜디오렌즈는 브랜드의 일회성 성장을 목표로 하지 않습니다. 정기적인 점검과 긴밀한 관계 속에서, 클라이언트와 함께 성장합니다.

Introduction

Every brand begins with hope. But markets are unforgiving—and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We don’t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

모든 사업의 시작에는 희망이 있습니다. 그러나 현실은 냉정하고, 시장은 치열합니다. 우리는 그 희망이 꺾이지 않도록 구체적인 전략과 감각적인 결과물로 브랜드가 살아남고, 살아갈 수 있도록 돕습니다. 스튜디오렌즈는 브랜드의 일회성 성장을 목표로 하지 않습니다. 정기적인 점검과 긴밀한 관계 속에서, 클라이언트와 함께 성장합니다.

Introduction

Every brand begins with hope. But markets are unforgiving—and competition is relentless. Studio Lens builds enduring brands with clear strategy and refined execution, ensuring that hope is not lost, but transformed into strength. We don’t chase momentary visibility. We cultivate long-term growth through consistent checkpoints and close partnership.

모든 사업의 시작에는 희망이 있습니다. 그러나 현실은 냉정하고, 시장은 치열합니다. 우리는 그 희망이 꺾이지 않도록 구체적인 전략과 감각적인 결과물로 브랜드가 살아남고, 살아갈 수 있도록 돕습니다. 스튜디오렌즈는 브랜드의 일회성 성장을 목표로 하지 않습니다. 정기적인 점검과 긴밀한 관계 속에서, 클라이언트와 함께 성장합니다.