Code:graphy Brand Identity Renewal Proposal

Code:Graphy is a brand that reinterprets core codes from various cultures and visually represents them. In this brand renewal proposal, we aimed to establish a cohesive brand identity that unifies the main logo, which currently lacks distinct meaning or storytelling, and the sporadically used sub-logos. Through this process, our goal was to foster a long-lasting and consistent image for Code:Graphy, positioning it as a conceptually strong brand that aspires to grow, as reflected in this project proposal.