Munumi Brand Identity Renewal

Munumi is a cafe that serves cakes based on various textures and colorful colors with drinks. Located in Suyu-dong, Gangbuk-gu, Seoul, the venue has become an attractive cafe for dessert-loving consumers as it has been developed based on the thick texture of the cheese and a variety of cakes that are enjoyable to see. However, in this project, the focal point was carried out in the direction of renewal to redefine brand identity and enhance the consistent brand experience (BX) to expand Munumi's business and strengthen its expertise.

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