L.A.D Brand Identity Renewal

LAD is a multi-purpose complex created by remodeling the old two-story house located in Seogyo-dong, Mapo-gu, and consists of an underground exhibition space, a cafe on the first floor, and a lounge on the second floor. Through this brand renewal, Studio Lens wants to present a wide range of visuals that can encompass the expanded LAD's activities, while further clarifying the brand's unchanging identity, creating a brand that remains in your memory.

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